Our Story

 

Welcome to The Baby Blanket Store!

We’re a small, family-owned business built around the simple joy of celebrating new life. From cozy Jacquard knit blankets to hand-crocheted stuffed animals, everything in our shop is chosen with care—designed to be as comforting as it is beautiful.

We didn’t start this store because we thought the world needed another baby brand. We started it because being part of this moment in a family’s life—welcoming a new baby, celebrating a milestone—still means everything to us. Our two daughters are in college now, but those early years were the best of our lives. Creating a space filled with sweet, thoughtful baby gifts lets us stay connected to that joy and share it with others.

We personally select every product based on softness, quality, and charm. First impressions matter—if it isn’t adorable, it doesn’t make the cut. We work only with trusted U.S.-based wholesalers and choose brands that align with our values: organic materials, fair trade practices, and ethical production methods. Many of our items are artisan-made, and you won’t find them in big-box stores or on Amazon.

Our Jacquard knit blankets in particular are a customer favorite—not just for their long-lasting quality and fade-resistant patterns, but for how few places actually carry a selection like ours.

Roughly half our customers are gift-givers, and that’s something we truly love. There's nothing better than seeing someone light up at a pop-up or event when they find the perfect gift. Whether you're shopping for a baby shower, a birthday, or a new arrival, we’re here to make the process joyful and easy—with optional gift wrapping and free shipping on every order.

We’re proud to offer the kind of customer service you’d expect from a big retailer—with the personal attention only a small family shop can provide.

Thanks for stopping by and supporting a business that believes in comfort, connection, and celebrating the little things.

— Wendy & Michael